Zoho Sales & Marketing


Sixty percent of all jobs today are marketing jobs and involve marketing skills. Demand for Sales & Marketing professionals will continue to increase as companies are offering wider ranges of product and introduce improved and new technologies. Organizations rely on Sales & Marketing professional’s emotional intelligence and effectiveness in face-to-face interaction. It is extremely difficult for companies to outsource Sales & Marketing positions, a fear that is common in many job markets.

How to Develop Your Sales and Marketing Strategy

  • Budget for Success
  • Review and Update Your Ideal Customer Profile and Personas
  • Document Your Buyer's Journey
  • Review and Organize Your Marketing Collateral
  • Review Your Website and Online Marketing
  • Review and Document Your Sales Process

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What is Zoho CRM?

Customers or clients are the most important part of any business. All businesses are targeted towards a customer base which they need to sustain and earn profits. In such a scenario it becomes very important to organize, manage and synchronize the customer-client interactions on a real time basis. The technique to organize and manage this vast amount of data and information is termed as Customer Relationship Management (CRM) and the tool to do this is CRM Software.


Customer Relationship Management (CRM) Systems are the need of the hour to manage the massive data of any serious business that meets the following criterion:

  • Customer facing businesses that need to interact with customers on a daily basis
  • Businesses that employ sales and marketing techniques to acquire and retain customers
  • Businesses that need to raise invoices and make business quotes to acquire and conduct trade
  • Businesses that are looking to increase efficiency in their systems and reduce their costs

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What is Zoho Campaign?

Reach and engage your customers

Email marketing with CRM and social media integration

Zoho Campaigns is an email marketing solution designed for small to mid-sized businesses that can automate your entire marketing process—starting from handling your email campaigns to overseeing your mailing lists. The app allows you to have the right information when you need it. With this tool, you can engage your clients anywhere, anytime with your social campaigns on Twitter, Facebook, and LinkedIn. Zoho Campaigns allows you to focus more on your message and the target audience while it takes care of the entire marketing process. It will let you figure out which subject line or design works better; and its list management makes sure your list is clean and spam-free. Zoho Campaigns allows you options to create your emails easily. The pre-designed templates as well as layouts, along with the HTML editor, make it easier for you to create engaging newsletters for your subscribers.

Connect to other business applications

  • Zoho CRM
  • Zoho Survey
  • Google Analytics
  • Wordpress
  • Shopify
  • Facebook
  • Twitter
  • Youtube

Overview of Zoho Campaigns Features

  • Analyze Your Lists
  • Social Statistics
  • Sync From Zoho CRM
  • Link Tracking
  • Track Recipient Activity
  • Chain Campaigns
  • Scheduled Sending
  • Flexible, Customizable Layouts
  • Ready-Made Newsletter Templates
  • Easy Drag-and-Drop Editor

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